Peter Economides

Peter Economides is a world-renowned branding strategist who spent over two decades at McCann Erickson, rising to become Global Director. He has shaped the brand identities of some of the world's most recognized companies and has been credited with transforming how organizations communicate their value in competitive markets.

Economides brings a rare combination of creative vision and strategic rigor, helping GCR clients craft compelling narratives that resonate with stakeholders across diverse cultural contexts. His expertise in positioning brands for emerging market entry is particularly valuable for companies navigating the unique communications landscape of the Greater Caspian Region.